5 Ideas For Engaging Your Prospects On The Web
Everyone is talking about ‘engaging’ your prospects on the Internet these days in order to really get the most out of your social media and generate new leads and customers, but how do you do it? Check out the following 5 ideas for engaging your prospects online for better online marketing success…
Foursquare Check-Ins
Foursquare offers the perfect engagement tool for crossing the boundaries between the real world and the web. Have consumers check-in at locations as part of a competition or in order to receive gifts or giveaways.
Hold Video Contests
Hold video contests to get followers and fans actively interacting with your brand. These could be video testimonials, videos for a cause, videos about how they are using your products or services. Having them create their own videos to post on your blog or Facebook fan page is something fun for them to do and will not only keep them coming back, but wanting to share it with their friends, family and coworkers too.
Twitter Q&A
Use Twitter to ask questions and get real feedback from the public. This is the perfect way to start real conversations and get fans and new prospects interacting with you on the web. You can also make this more powerful by enabling followers to Tweet in their questions in real time to be answered on your Blog Talk Radio chat show or a webinar.
Webinars
Webinars are an excellent way to bring a new dimension to your Internet marketing. Webinars can help bridge the personal gap that is often lost over the web and can do wonders to build trust and likeability. Don’t just sell at the attendees to your webinars though, get them actively participating having them take action during the meeting.
Make Them Like You!
The first step to pulling in customers on the web through Facebook is getting them to ‘like’ you. You don’t want them just hopping on to check you out every now and again, you want them locked into your feed. You can entice them to ‘like’ you by requiring that they become a fan in order to get discounts from you or to get access to additional content. However going a step further you can even require that they like you in order to even have the privilege of buying from you. Though, note this means you are going to have to do a great job of hyping up your product or service launch.
“Independent Executive” Chuck Boyce is an experienced small business coach who can help you get the most out of your business. For more information on how you achieve your business goals, go to www.breakingfreeblog.com.
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