Why Your Product or Service Is Destined To Be A Flop!

Starting a business, creating a product or launching a service and only then beginning to consider your marketing or trying to figure out who will buy it is a sure way to make it a flop.

Unfortunately it is still being done by aspiring ‘entrepreneurs’ everyday. People are writing books, registering companies and starting on building websites and spending years programming only to run into a roadblock when it comes to making sales.

The mentality of ‘build it and they will come’ no longer works to a large extent. Nor does just throwing up a website and expecting to make money because 1,000 other people are doing it. If you haven’t taken the time to research and plan a smart brand image, taken into consideration who your target market will be and plan your marketing and positioning and to really calculate if your business model can be profitable and attract the volume of customers you need to make the money you want ahead of time you are setting yourself up for failure.

Wouldn’t it be much easier and smarter to have a large pool of fans and customers already begging for a product or service and simply filling that need instead? This means immediate, almost effortless sales and instant profitability!

This doesn’t mean that your ideas should be shelved or are without value. Perhaps they are exactly what is desired or with a little tweaking can be positioned that way.

How can you achieve this? It is a lot easier than you think. Find a niche, position yourself as an expert in it and build a large network of contacts. This can be done through online social networks like Facebook, Twitter and Google+ as well as with blogs and even through print and personal networking.

Imagine the difference in having 100,000 prospects lined up and with many even pre-ordering or buying in bulk on your launch date! Compare that to having invested all of your capital in a product or website, having no sales yet, no prospects in the pipeline at without the cash to go back and re-work your offering to actually make it appeal to those it was meant for.

On top of this of course having a pre-established network already sets you up to unleash a series of increasingly more profitable products with higher price tags and that will sell themselves.

This is really the ideal strategy today for those who are getting into business for themselves purely to make money. However, this should not dissuade those of you who are really driven and inspired to create a specific product or service or to start an enterprise of your own that you are really in love with. Do it and find a way to capitalize on it or make money with it. Just recognize what you are up against and understand that while it may be more fulfilling you may be sacrificing some sales.

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