Being Weird: It’s A Good ThingMany new entrepreneurs assume that they have to make their businesses look like big faceless corporations or everyone else in order to be successful. However, nothing may be further from the truth. There is a reason that personal branding has become more widely used. That is because it works. You may not feel like a rock star who demands center stage and sold out venues right now but building a personal brand can help you take your current and future business ideas to their full potential. Who have been the biggest names in business over the last few decades. Some corporate brand names have done well but it is the visionaries behind them that really stand out to most. Just look at Apple and the scrambling that is going on to convince the public that things will still be great even without Steve Jobs. Who really believes that it will wield the same strength? Warren Buffett may have made a few new enemies after his recent statements but still his name towers above those of his companies. What about Bill Gates and Richard Branson? What companies did they create anyway? Leave a Reply |
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