Capitalizing On The Holidays For B2B MarketersThe upcoming holiday season can be a tricky time for B2B marketers. Everyone is under more pressure to perform and while you want your organization to end the year on a high note and see great numbers coming in for December it can be more difficult than ever to connect with decision makers and make sales. However, experienced entrepreneurs also know that this is the perfect time to out shine the competition and lock into higher revenues for the coming year. So what should you be doing? Small business owners should anticipate being put off and getting told that no new business will be done until after the beginning of the year but this doesn’t mean you can’t lay the ground work to swipe up large chunks of market share and grab new accounts. Book solid appointments and take advanced orders for after the first. Even if you, as the owner plan to take time off make sure you keep your organization operating. Be one of the few in your field to provide good and consistent service when others are slacking, hit those customers who are obviously in need of extra assistance but remember not to burn your staff out completely. Finally, recognize that there is no better time of year to build personal relationships that can withstand price competition and attempts to poach your clients. In addition to the usual adult get-togethers, dinner and cocktail parties consider family events and giving game tickets to prized clients that will ingrain you and your brand in their memories.
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