Defeating Your Content Marketing ChallengesThere is a reason why experts are saying content marketing is king these days. Not only has recent research revealed content marketing as the most popular marketing method right now, with 82% of business to business marketers and over 70% of direct to consumer businesses using it but it is cost effective and is producing results too. However, content marketing isn’t without its challenges. A recent survey shows 70% of marketers finding a lack of time holding them back. 66% say lack of quality and original content is an issue. 38% find it difficult to measure results and 37% say they have trouble getting enough quality staff. As a business owner automating as much of your content marketing as possible will help you to not only help you to free up your time to focus on other things but get more done for less. Though if you haven’t yet, hiring a good project manager to oversee your content marketing is a smart first step. This key person can then take over recruiting and hiring other talent and ensure you have easy access to real time metrics and stats wherever you are in the world at anytime. Though perhaps the most important thing to get right here is to hire the best, original writers you can and treat them right. As the content marketing battle heats up, those who have the best content will win and control the biggest slice of market share. Leave a Reply |
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