Executive Business Coach Chuck Boyce’s Blog: Expanding Your Social Media Marketing: FoursquareRegardless of whether you have an established brick and mortar business or a budding online enterprise you should already have Twitter and Facebook up and running already, but that doesn’t mean that you should stop there… Enter foursquare. Foursquare maybe one of the new kids on the block when it comes to social media but it has also firmly established a presence that is not to be ignored. In fact foursquare already has it’s own day – April 16th. Does anyone even know if there is a Twitter or Facebook day? Foursquare is by nature one of the most interactive of social media channels, enabling constant engagement of brands with their customer base. Those with a brick and mortar presence will find foursquare not only powerful for bringing in new foot traffic but tracking customer behavior for improving business processes and rewarding customer loyalty. However, it can also be equally powerful for purely online businesses and the new breed of independent executives taking advantage of globalization. These days everyone is talking about interactivity and using competitions and promotions, and foursquare is ideal for it. Companies like Virgin America are utilizing foursquare for announcing new developments and gaining free press for new promotions they are running while locking customers into their brand to build loyalty. Foursquare is easy to set up and is a great gateway for pulling prospects in with specials and creating a smooth flowing product funnel from consumers on the street with their smartphones to your bank account. So log on check it out and brainstorm as how you can put it to work for you… “Independent Executive” Chuck Boyce is an expert small business coach who can help you get the most out of your business. For more information on how you achieve your business goals, go to www.breakingfreeblog.com.
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