Google On Caffeine +, Why Your Blog Just Got More ValuableNew Google ranking changes just made your blogs and content a lot more important. Building on its Caffeine web indexing system which rolled out last year, Google just announced further changes to its ranking algorithm which will affect around 35% of all searches. These new changes are aimed at delivering even better results, based on the freshness and most recent content. Depending on the topic, the most relevant search results could be considered those posted this week, today or seconds ago. The last change aimed at weeding out content farms posting junk articles, blogs and web content was expected to hit 12% of searches. Clearly this latest move will have an even bigger impact, further separating businesses who post more frequently as the biggest winners and recipients of the most web traffic. Additionally this may have an effect of the value of certain keywords, especially long tail keywords which include dates. On the upside, this likely means more content can be written in a timeless format which will remain relevant for longer. However, it is definitely time for those serious about their online marketing to step up, reevaluate their posting frequency and quality of their content. Leave a Reply |
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