Marketing: Short Term VS Long TermAre you marketing for short term or long term success? Rushing in to marketing with a desperate need or desire to create sales can be dangerous for your business. Yes, you may need to make money now and you may want to see that your business plan is viable. However, bending to the pressure of doing whatever it takes to make a buck now will likely cost you a lot in the long run. Don’t be fooled by the idea that you don’t need to be around in the long run or you will have so much money it doesn’t matter what happens. Just ask Bernie Madoff. You should absolutely make smart marketing moves that will bring in revenues quickly and grow your business but not at the expense of the future of your venture, or your own future for that matter. Inspire prospects to take action now but not just for the sake of shipping something. Take your business somewhere as you increase the success or improve the lives of your customers. No matter what industry you are in or what your initial product or service idea is there are endless opportunities to grow into long lines of larger products as you help people over the course of their personal and or business lifetimes. Leave a Reply |
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