Thanksgiving & Your Small Business

We are just a few weeks away from Thanksgiving 2011 and the opportunities it offers to increase productivity, raise brand visibility and gain new business should not be overlooked.

Small businesses will find Thanksgiving an excellent chance to increase staff loyalty, job satisfaction and productivity. Giving out turkeys to your staff to ensure they have a great day with their families or at least throwing a dinner to help them bond and feel appreciated can go a long way and is certainly more cost effective than having to give them a raise.

On this note you may also want to use this holiday to do something for charity and this in need in your local community. It could be donating food or getting your team together to donate a few hours on Thanksgiving to work in a soup kitchen. Yes, this can do a lot for your brand but do it with the right heart.

While Thanksgiving is traditionally a time to get together with family, families are more spread out than ever. Plus with fewer people cooking for themselves this is a great chance to host a lunch or dinner and do some extra networking. Who are people going to refer their business to for 2012, the competition charging 5% less than you or the person they had Thanksgiving dinner with.

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