Transforming Your Business Into A Social EnterpriseJust using social media to try and hook new customers is no longer enough. The entire shape of industry and the way we do business is changing. In order to create a long term success story and position your venture to become a leader you must transform it into a ‘social enterprise’. This goes beyond having a Facebook page and a Twitter feed. This means truly engaging and interacting with the public externally. In other words creating and fueling real live conversations. Still this only scratches the surface of what a social enterprise is all about. Having a social enterprise also applies to your internal operations and communications. It means using the cloud and social platforms like Salesforce.com’s Chatter to enable real collaboration and sharing of ideas as well as ownership, plus staff involvement in your front facing social media. Social employees create a better operation where best practices and ideas are easily shared and incorporated, projects are completed rapidly and your team members actually become some of your best advertising assets and referral sources. This not only leads to streamlined operations and happier employees or contractors, but higher job satisfaction which beins the upward spiral that includes better performance and service, attracting better talent, higher customer satisfaction levels, increased visibility and ultimately growth and higher profits. Leave a Reply |
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