You Are Who You Associate WithWhat do you want to achieve through your business in the New Year? Whatever it is, what you really achieve or don’t will rely a lot on who you associate with during the upcoming holidays and throughout the next 12 months. There are two parts to this equation. The first is that who you associate with will influence your own actions and decisions. Will the people you spend time with inspire you to greater things, provide greater insight into challenges you face in your business and become valuable resources or will they drag you down, become distractions and prevent you from achieving your full potential? The second part is the affect that the perception of you associate with has. This includes the business partners you choose, who you have dinner with or hang out with at happy hour and who your friends are on Facebook. You may not think your associations affect your performance or credibility and you may not share their same principals or style but it can affect your personal brand. It can either make you more attractive to do business with or make it a lot harder to win business and close sales. So, as you take time to reflect during the holidays, make a list, check it twice and decide who you need to meet in 2012, and who you need some distance from. |
     |
